What is an SEO Audit?

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What is an SEO Site Audit?

An SEO audit is a primary step for determining the historical status and performance of your website’s visibility in Google’s search engines and optimization for rankings.

It is the method or process of evaluating and analyzing the website traffic and individual pages to determine the presence in the World Wide Web called the internet that relates to Google’s best practice standard.

It looks at the White Hat methods of SEO, like the On-page and Off-page SEO practices, and the objective is to find the website’s position in search engines.

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Seo site audits

Top 6 Reasons Why You Need SEO Site Audits

Insights into website traffic

Page not found

Algorithms are always changing

Monitor your competition

Ranking for your keywords and progress

Mobile optimization and website loading time

If you have worked on SEO for months and still need to be on the first page of Google ranking, you need to evaluate your site’s position and do an Analysis test.

Many websites have inappropriate and poor content due to technical issues that negatively impact search engine visibility and ranking factors.

Many people are unaware of Google’s penalties that could hinder the performance of your website.

If your website is not on the first page of Google’s search engine ranking (SERP) from any high-volume keywords, then your website has to do better with current SEO strategies.

The first thing you need to do is find out the issues and errors on your website that are preventing your site from being in the top ranking.

To do an evaluation, you need to visit an SEO expert who can do the audit for your website.

Few sites can give you some basic reports of your error and issue free of charge.

However, the most important tool is Google Search Console.

Once you get an analysis report, fixing those errors and issues is next.

An SEO expert can provide detailed and professional information, which free tools cannot do.

How much does an SEO audit cost?

What is the cost to do SEO site audits?

A website’s SEO audit costs may vary with the size of the website and the objectives of the website.

Many reputable agencies provide data on how much an SEO audit can cost. You can contact them directly to get their cost estimate.

According to WebFX and PageTraffic, companies typically charge between $650 and $14,000 per SEO audit. This is a standard range that most companies follow to provide a comprehensive SEO audit report.

IMPACT mentions that a technical SEO audit costs around $5,000 but it depends on how in-depth or complex your business is.

Depending on the depth and size, it can be anywhere from $3,000 to $30,000.

Hennessey Digital provides some ballpark figures to consider when doing an SEO audit.

According to Expert Market, An SEO audit price can range between $500 and $30,000 in 2023.

Pencil Speech is an SEO agency and they mention that companies from Europe and the United States may charge from $750 to $5,000 for an audit.

Range of services may vary between specialties. The best way to determine the prices is to by a direct consultation with the party.

Listing Near Me provides a brief analysis of an SEO Audit services at no cost.

For a limited time members can get a FREE SEO Audit with a complete and professional analysis of your SEO issues and errors with a customized solution.

What are some of the technical basics of Seo site audits? 

It usually takes 15 to 60 hours to do an audit, depending on the size of the site. After three months, an audit may require more in-depth analysis.

SEO experts use the few tools to conduct an audit.

Screaming Frog

Deep Crawl

Google Analytics

Google Search Console

Key Elements for SEO Site Audits.

The first step for performing an audit is to determine your website’s short-term and long-term objectives.

Search engine ranking can take up to 3 months based on the strategy or process implemented. For this, it is necessary to formulate a long-term plan.

Loading speed

Is your site loading within few seconds?

There are many factors like images and videos that can have an impact for a website’s speed quality. Speed test is an important tool to check what is causing a slowdown >>> Read more

Mobile friendly

Is Your Site Mobile-Friendly?

Did you know that 60.9% internet users use mobile devices to check websites? Over 90% of audiences access internet via their mobile device. >>> Read more

Is your website title tag SEO friendly?

Key words typed in Google’s search bar brings many results on the display screen which is known as title tag. >>> Read more

Are you using Heading Tags effectively (H1, H2 to H6)?

Website with heading tags under 70 characters is better for optimization. The page should include proper placement of heading tags. >>> Read more

Broken links are the error messages like a page not found or not available etc. >>> Read more

Robot.txt

What is The Robots.Txt File is?

Robots.txt are files that sends messages to search engine crawlers as which pages not to crawl and even many sections of a website. >>> Read more

Stop plagiarism

Does your website pages have Duplicate Content or plagiarism issues?

Many times a website owner doesn’t have the skill to write contents or doesn’t want to hire Content writes to write articles. >>> Read more

Are there too many words in your content?

Do you know how many words are enough per page or post on your website? According to Ahrefs, If you have up to 1000 words in your page >>> Read more

Does your website have XML Sitemap?

There are 2 types of website visitors. One is Crawlers and other one are visitors or audiences. These 2 entities must explore the website by visiting or navigating the Sitemap. >>> Read more

Do You Frequently Examine The Structure Of The Website?

It is beneficial to get the structure or architecture of your site evaluated. Site structure are elements like your website’s links, navigation menu, background colors and graphics. Make sure >>> Read more

Are you updating your key words on a regular basis?

The technology changes every day along with the trends in different niches. It is a smart decision to check and double check your key word list to make adjustments to the technology and trend changes. >>> Read more

Do you know Your Website’s Traffic? Dwell vs Bounce rate.

Bing, Google looks at Dwell time as an important factor to consider the websites ranking. >>> Read more

Backlink which is an Off-page SEO method is a vital strategy to improve a site’s search engine rankings. It is more important to have backlinks that are of high quality and has high Domain Authority (DA) points. >>> Read more

Do you have an effective social media marketing strategy

Do you have an effective Social Media strategy?

An Off-page SEO includes social media strategy which is an important element to look for conducting an seo site audits. Google considers social media presence an important factor in determining the sites visibility in >>> Read more

Are you Comparing and analyzing Your Site data with Your Competitors?

Comparing and assessing your competitors is an important tool to conduct SEO site audits. >>> Read more

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